It seems that our brain is hard wired to make first impressions in an instant. This means that if you are presenting to a group, you have seconds to get them onside… emotionally. If you are successful, they will listen with an open mind and are open to persuasion, logically. You information will have impact. If they decide that you are not trustworthy or reliable, anything you say from this point is wasted. The door has shut. Any information is rejected. It’s a bit like writing off a speaker because you have heard something negative about their private lives. Their information, although potentially very valuable, is rejected.
I remember my father telling me not to buy a Japanese car because of his war time experiences.
So, take care when starting. Be polite. Express your gratitude. Be personal. Be humble. Be authentic. Start with a story that makes a point. Most people’s defences don’t work against a story. They will let you finish the story.
By the way, if you’re reading this by email, make sure you pop back to the new look site to have a look!
Regards
Paddy Spruce.
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