Are you certain?

I recently went to the mind/spirit exhibition and watch people queue to see psychics.

I suspect that many visit a psychic to get more certainty. It is very important to some people that they can be certain about some things.

If you ever get a hint that certainty is important to someone, make sure you respect this need. Reassure them that you will deliver what you promised. If you tell them you will call later in the day, make sure you do.

Imagine the effect of telling someone who liked certainty that you would personally deliver an important document or order on the same day… and you did. Some people like guarantees, assurances, promises. They seek certainty in a world where little is certain. It is probably a remnant of our very old brain.

So give people as much certainty as you control. Call them back. Send the email today. Give them what they need in an uncertain world.

Paddy

False optimism

Confidence is important for presenters and speakers. Or is it?

Do you really have to be thinking ‘ I can do this’ or ‘this glass is half full’? What if you just got on with speaking or presenting without this internalising.

It’s going to be hard to do both so why not drop the idea of getting yourself feeling confident or positive and just focus on what is happening in the present moment.

Chesley Sullenberg, the pilot who landed his commercial jet in the Hudson River is quoted as saying that he believes in short term realism and long term optimism. It seems that he mostly works in the present. What do I do now? Rather than ‘we might all drown’?

As an alternative to optimism or confidence, do the preparation and remain in the present. If thoughts about a negative future intrude, let them leave the same way they go in. Calling them thoughts will steal all their power. Thoughts can’t hurt anyone.

Style or Content?

Is style more important than content when speaking?

Do you think that a professional actor could deliver poor content and get rave reviews? Could a topic expert get poor reviews because of poor style?

Sure this is only one example but this actually happened to a professional actor. See the speech for yourself. Google The Fox Lecture. A professional actor was asked to deliver a meaningless speech at a psychiatrist / physician conference. He had one day to prepare and the speech was devoid of meaning. He got rave reviews and the audience went as far as saying what they had from the speech. Nothing was given but they took meaning from a speech designed to say nothing.

Once the audience were told that they had been duped they were wary. The next speaker was a legitimate speaker and a physician. The audience reacted negatively thinking they were being tricked again even though the content was relevant and potentially valuable.

The moral of this story is to learn to present like a polished actor. Use emphasis, gesture, pausation, passion and humour. If your content is relevant and well prepared, your chance of success is excellent. If your content relevant and well researched, poor delivery can render it useless. Finally, never, never follower a hoaxer.

Paddy Spruce

Emotion first

We have a fast brain and a slow brain. When we need to Influence or Negotiate, we will have a case to present.

Facts and Logic. A convincing argument. This is your slow brain.

The fast brain will decide very soon after you start speaking whether you are worth listening to or whether you are credible.

Imagine that you are doing a sales presentation or tendering for an important contract. You content will persuade them, providing they listen or believe you. They will decide to believe you based on their emotions and subtle cues from you. If they decide in a few seconds that you are credible or trustworthy then they will classify your content positively. You may even get away with mistakes.

The reverse is also true. If they decide they don’t trust you, there is no in point completing your presentation. Be honest and curious. Know it alls and tricksters won’t get past first base for the majority.

Sticky Messages

When I present workshops on Public Speaking and Presentation Skills, I ask people to tell the group something interesting about themselves. Later in the day, I test what people remember.

Many are dismayed to hear how little others remember about them. Somehow their information is not ‘sticky’.

If we want our messages to stick and be used by our audience, we need to make them memorable. Unusual sticks as does funny, unexpected and concrete. Repetition also makes your message sticky but there is risk of becoming boring which will be counter productive.

Think about what you want your audience to take away and apply ‘sticky’ very liberally. Surprise, entertain, shock, amuse or say the opposite of what they expect.